Mary Gardner » Marketing

Generating Leads – Internet Style by Mary Gardner

Mary — Mon, 21 Sep 2009 18:27:21 +0000

Have you ever wondered how some businesses continue to generate leads out of the blue?

Perhaps they’ve found out how to do local internet marketing. I spoke with good friends Bruce and Ellen Fagan of Deltona who seem to have captured the attention of most of the local business in their industry and I drilled Bruce on how he took Ellen’s business, www.SteamCleanMyCarpets.com from “Ground Zero to Hero” in one month! Bruce studied internet marketing techniques and doing searches in multiple ways on Google, Yahoo, Bing and others. He was able to increase her ratings and local presence to being a top listing in her city and now other cities (and customers!)- like Orlando, are noticing!

Here is his strategy:

1) Learn to use words on your website in terms of keywords or words people tend to use in searching the internet for your business. There are several free keyword tools on the internet from which to choose.

2) Make sure you are listed with the major search engines.

3) Consider writing and updating a blog regularly. These are rich in content and often include keywords that search engines love!

4) Consider adding your company name & profile to the various free listing services.

5) Ask your clients to provide testimonials that you can use on your site and see if they can include it on your internet listings.

6) Google has a cool free tool based on keyword searches called Google Trends. It can be real useful when planning future products or forecasting sales.

If you add a valuable service, you’ve got to let the world know! And according to John D. Rockefeller who said it best: “Next to doing the right thing, the most important thing is to let people know you are doing the right thing!”

Marketing The NEW Way!

Mary — Tue, 27 Jan 2009 16:12:00 +0000

News Flash! Things are NOT business as usual!

My friends who go to networking events are sharing with me that their networking groups are up by a ton! My friend Tim who started COFFEEVENT on meetup.com, a networking group around Orlando told me that the numbers are up 55% since December. Wow! Way to go Tim! It’s a great service you’re providing.

People have obviously jumped in and are not taking the recession sitting down. They realize that their long time customers aren’t buying the volume that they were or have cut down entirely, and are now out looking for new customers. Many are adding new services or adding something new and unique to their offerings, and are putting in longer hours and offering better customer service than ever.

I read recently that if you want to be noticed, that your product or service really has to be something out of the ordinary, and do what others won’t. Businesses that are growing, are answering a need in the marketplace and not requiring their customers to buy in large quantities, and the old rules aren’t necessarily applying to today. Just take a trip to the mall and realize that so many businesses are going out of business so the ones that are surviving are doing something unique, new or different.

No one can afford to be the same as usual anymore.

Still, people are buying. If you take a trip out to Disney World or Universal, people are still partying and enjoying life. Perhaps many of the people pre-purchased these vacations like a lot of the experts said, or maybe they just needed a break from the constant stress that now surrounds each of us with the financial woes of our country.

Businesses are now spending more money on marketing and that’s where we are able to help. We’re now sending out mailings for numerous businesses and helping them be seen over all of the others.

Bartering is also a great new avenue that people are tapping into. Ask yourself, what services can you barter? This is the time to FIND something, because if things continue, it might come in handy to have something valuable to barter. Check out Craigs list to see the many people who are bartering services and products.

For those of you who are finding business in new and unique places.. way to go. Drop a note and let me know where you’re finding it and what you’re doing that’s new and unique.

Don’t take this recession sitting down. Don’t roll over and play dead! Get in the game, be seen and get excited. Our creativity can flow when we absolutely HAVE to come up with a new solution!

If you need a jump start on your creativity, a great book is Julia Cameron’s The Artist’s Way. Or check ezinearticles.com on how to jump start your creativity!

Get those juices flowing…and who knows.. you might strike gold!

Have you Written Your Book?

Mary — Tue, 26 Aug 2008 09:40:00 +0000

How many times have you thought about writing a book? Or how many times have people suggested to you, “wow.. you know so much about that subject, have you ever considered writing a book”?
According to Publishers Weekly, about 3000 books are published every day. This is a combination of e-books, international books, and the good along with the bad. There is certainly an information overload, and you may ask yourself, “does the world really need another book on the subject?”
My answer is YES! Think about all of the time you devoted to learning all of the information that you have accumulated! Consider the years in school, then with clients and the many hours of mistakes you probably made getting to the point that you were a genius in the subject matter! Think about all of your own “techniques” that could possibly save another person time and money!
What would you do with your book? Consider selling it on the internet? Consider self publishing and using it as a calling card or part of your bio! Or consider giving it away to your valued customers about what you’ve learned about your industry!
One of my recent acquaintances is a dedicated softball player. He probably plays 100 games a season on two leagues – one through his work and one through this town. He also has coached numerous teams, including at the local high school. His record is incredibly impressive and he has techniques that are simple and highly effective. Splattered through out his workday conversations in a sales capacity are mini stories of how a team would play on a field.. and it always relates back to real life somehow as sports often do. After hearing his passion and his unique twist on the game, I suggested he put together a pamphlet for others who are in his position. After all, he’s dedicated about 20+years to the sport and although he doesn’t consider himself an author, he certainly has a lot of expertise to share with others.
Think about it. Even though In the last 30 years mankind has produced more information than in the previous 5,000 according to Reuters Magazine, there has never been another you, with your experiences, with your clients and your successes or failures. It just might be you who helps others brake through to the next level by sharing what you know.
I’m writing one now and while its taking time, it’s also rewarding to see my experiences spill onto the page and I know through my own struggles, successes and experiences, it’s bound to help others learn something faster than what I learned it.
Here is a great quote by William Glasser:
“We learn…
10% of what we read
20% of what we hear
30% of what we see
50% of what we see and hear
70% of what we discuss
80% of what we experience
95% of what we teach others”

Maybe it’s time to get your book out there! I look forward to learning from you!