Have you ever wondered how some businesses continue to generate leads out of the blue?
Perhaps they’ve found out how to do local internet marketing. I spoke with good friends Bruce and Ellen Fagan of Deltona who seem to have captured the attention of most of the local business in their industry and I drilled Bruce on how he took Ellen’s business, www.SteamCleanMyCarpets.com from “Ground Zero to Hero” in one month! Bruce studied internet marketing techniques and doing searches in multiple ways on Google, Yahoo, Bing and others. He was able to increase her ratings and local presence to being a top listing in her city and now other cities (and customers!)- like Orlando, are noticing!
Here is his strategy:
1) Learn to use words on your website in terms of keywords or words people tend to use in searching the internet for your business. There are several free keyword tools on the internet from which to choose.
2) Make sure you are listed with the major search engines.
3) Consider writing and updating a blog regularly. These are rich in content and often include keywords that search engines love!
4) Consider adding your company name & profile to the various free listing services.
5) Ask your clients to provide testimonials that you can use on your site and see if they can include it on your internet listings.
6) Google has a cool free tool based on keyword searches called Google Trends. It can be real useful when planning future products or forecasting sales.
If you add a valuable service, you’ve got to let the world know! And according to John D. Rockefeller who said it best: “Next to doing the right thing, the most important thing is to let people know you are doing the right thing!”